How Page Latency Kills Ecommerce Revenue in 2026 (And How to Fix It)

Fri, 22 May 2026 00:00:00 +0000

Speed is not a feature. It is revenue.

That framing still surprises some CTOs when we use it in a first meeting. Performance has traditionally lived in the engineering team, treated as a quality metric or a technical concern, something you optimise when you have spare sprint capacity. Finance does not talk about it. The board does not ask about it. It does not appear on the P&L.

Except it does. It appears indirectly, in conversion rates, in average order value, in cart abandonment, in paid acquisition efficiency. And the relationship between milliseconds and money is well-documented enough at this point that treating performance as a secondary concern is, plainly, a commercial mistake.

Web Performance on Eknix — Web security & performance for the enterprise

How Page Latency Kills Ecommerce Revenue in 2026 (And How to Fix It)