Do You Know How Your Customers Experience Your Site? Or Just Where They Go?

Thu, 10 Apr 2025 00:00:00 +0000

Most engineering teams I talk to have Google Analytics. A lot of them assume that means they understand how their site is performing. It doesn’t.

Google Analytics is an excellent tool for answering one set of questions: where do users come from, where do they go, what do they convert on, where do they drop off? It’s a behavioural map. It tells you the path. What it doesn’t tell you is what the path felt like — how long it took, how it degraded under load, which users are bouncing not because the content is wrong but because the page took five seconds to load on a 4G connection in Germany.

Real User Monitoring on Eknix — Web security & performance for the enterprise

Do You Know How Your Customers Experience Your Site? Or Just Where They Go?