How Page Latency Kills Ecommerce Revenue in 2026 (And How to Fix It)

Fri, 22 May 2026 00:00:00 +0000

Speed is not a feature. It is revenue.

That framing still surprises some CTOs when we use it in a first meeting. Performance has traditionally lived in the engineering team, treated as a quality metric or a technical concern, something you optimise when you have spare sprint capacity. Finance does not talk about it. The board does not ask about it. It does not appear on the P&L.

Except it does. It appears indirectly, in conversion rates, in average order value, in cart abandonment, in paid acquisition efficiency. And the relationship between milliseconds and money is well-documented enough at this point that treating performance as a secondary concern is, plainly, a commercial mistake.

Do You Know How Your Customers Experience Your Site? Or Just Where They Go?

Thu, 10 Apr 2025 00:00:00 +0000

Most engineering teams I talk to have Google Analytics. A lot of them assume that means they understand how their site is performing. It doesn’t.

Google Analytics is an excellent tool for answering one set of questions: where do users come from, where do they go, what do they convert on, where do they drop off? It’s a behavioural map. It tells you the path. What it doesn’t tell you is what the path felt like — how long it took, how it degraded under load, which users are bouncing not because the content is wrong but because the page took five seconds to load on a 4G connection in Germany.

Core Web Vitals on Eknix — Web security & performance for the enterprise

How Page Latency Kills Ecommerce Revenue in 2026 (And How to Fix It)

Do You Know How Your Customers Experience Your Site? Or Just Where They Go?